Trademarks
Logos and brands, the traffic signs of trade, convey messages, provide orientation for the customer and guide business success in a market. While well-known brands can often look back on a history of success over many generations, a newcomer first has to work for his success.A trademark is a symbol which allows your products/services to be readily identifiable and distinguishable over those of your competitors. A trademark provides protection to the owner of the mark by ensuring the exclusive right to use it to identify goods or services, or to authorize another to use it in return for payment. The period of protection in Germany is 10 years and can be renewed indefinitely beyond the time limit on payment of additional fees. Trademark protection is enforced by the German courts which have the authority to block trademark infringements.
Today, behaviour-oriented market research allows to define precise success parameters for a brand. Name, logo, colour, image style and typography are becoming the cornerstones of a visible corporate identity. This CI must be protected.
Our services:
- Advice relating to the protection of trademarks, such as obtaining, defending and watching of trademarks
- Trademark availability searches including analysis and report
- Developping a comprehensive protection strategy, national and international Management of trademark portfolios
- Drafting and negotiating of licence agreements and coexistence agreements
| Last modified 07/21/2010 | © by teclegal Habel RAe Partnerschaft | Imprint |